Flip the perspective.

We helped Sweden´s biggest sports association identifying key consumer groups within their market.

By creating a market map that highlighted meaningful and actionable segments, we were able to uncover the wants and needs of these consumers.

The customer framework help the client to drive strategy across their organization, from messaging and media planning to product development and innovation.

Methods & Tools:

Market Segmentation

Key Driver Analysis

Target Audience Personas

We helped four major automotive brands clarify their offerings and target a larger part of the market together.

Through positioning and portfolio strategy, we identified individual target groups and market positions to compete together in a more relevant way without competing for the same consumers.

The client tripled the share of the market served by actionable audiences and offerings tailored to customers' emotional and functional needs

Methods & Tools:

Stakeholder Interviews

Market Assessment

Target Group Selection

Competitive Landscape

Brand Positioning Statement

We helped an automobile brand optimize media investment and more efficiently plan campaigns.

We learned what media pressure was needed to drive sales, how different media mixes worked together, and how co-exposing different car models affected the outcome for each model.

The client created major cost savings in terms of optimized media pressure, and smarter campaign planning with clearer roles and placement for each campaign’s media mix.

Methods & Tools:

Marketing Mix Modelling

We helped a large betting company create a new pool betting game.

We assessed the market viability, analyzed optimal product design, and assessed attractiveness by simulating outcomes based on several years of historical betting outcomes.

The new game strengthened our client’s ability to compete with the market leaders’ hero product and reach new customer groups.

Methods & Tools

Market Assessment

Conjoint

Simulation / Product Setup Optimizing

User Testing

We helped Swedens biggest commercial radio station prove their real contribution to media effect.

Using econometric modelling we identified the additional brand search created by advertising in radio. The analysis compared the effects for seven major industry verticals and uncovered how different types of content and spot lengths influenced the effect.

Being able to prove the true effect of its service, enable the media channel to sell their ad space in a more credible way, to more clients for more money.

Methods & Tools:

Marketing Mix Modelling

Google Search Trends